Psicosociología

User emotional experience connected with web services play an important role. Positive emotions and pleasant experience with a website increase the chance a web-based service to be used by a customer. Negative emotions influenced by a website can decrease business value of the web services on the market. The companies should tackle such issues by looking at web services design through dynamic emotional User Experience (deUX) lens. There is a need of a methodology to support web services design aimed at stimulating positive emotions while using web services.