Alexander Nikov received his Ph.D. in Biomedical Cybernetics at TU Sofia, Bulgaria, and Dr. habil. in Human Factors Engineering at TU Braunschweig, Germany. Currently he is a head of Caribbean's first Usability Laboratory at the University of the West Indies, Trinidad and Tobago and head of User Experience Living Lab member of European Network of Living Labs. He has developed and modified methods of multivariate statistics, fuzzy logic, neural networks and swarm optimization and applied them to ergonomics, human-computer interaction, industrial design, and medicine. His current research interests include Emotional and Personalized User Experience Design.
This lecture considers the emotional user experience (eUX) design of packages. It explains what constitutes package eUX. The emotions connected with packages play an important role. Positive emotions and pleasant experience with packages increase the chance a product is purchased by customer. Negative emotions influenced by package can decrease business value of the product on the market. The companies should tackle such issues by looking at packaging design through eUX lens. There is a need of an approach to support package design aimed at meeting and adapting to user expectations and at creation of positive emotions. An approach for measuring and designing packages oriented to eUX improving is presented. Dimensions of package emotional user experience are defined. A checklist guiding eUX assessment and design is proposed. Relevant quantitate indices for measuring package eUX are developed. This approach generates guidelines and recommendations for eUX design of packages with the aim to provide points of reference for designers. The lecture presents two case studies of food and detergent packages illustrating the approach. Research scope is identified. Further research directions are pointed out.